For Brands
Your media company with its own technology.
We help brands turn creator activations into communities they can own, grow and measure.
Worked with
Be the next
Your logo in this strip?
Tell us about your brand and the campaign idea.
We'll come back with a tailored plan.
Your audience is scattered across platforms. Your community shouldn't be.
Algorithm dependency
No real fan overview
Brands reach more people than ever, but own less of the relationship. Audiences are scattered, algorithms decide distribution and campaign results are often hard to prove.
Your own World of WOW
One branded hub for community,
creators, content and
conversion.
WOW gives your brand its own social community hub. A place where creator campaigns don't end at reach, but continue into engagement, fan data, commerce and long-term community growth.
01
Community
Bring fans, customers and creators together in one branded space.
02
Live events
Go live in your own branded space. Sell tickets, run subscription streams, host watch parties.
03
Creators
Activate WOW's creator network and turn influence into owned traffic.
04
Conversion
Drive action through shops, deals, paywalls, email, in-app activations and retargeting.
How we help brands.
Community Activation Package
We lay the foundation of your World of WOW with our community-building package, built around three phases: Scan, Build and Activation. The result: social awareness and a strong social community with grip on fan data.
Campaign Concept
We develop campaign concepts that align with your brand, audience and community goals.
Creator Activation
We select and match creators based on audience fit, content alignment and campaign impact.
Full-Funnel Brand Experience
We connect content, community and activation into one complete brand experience.
From kickoff to
launch
in four phases.
-
Scan
We scope your goals, audience, brand story and campaign opportunity.
-
Build
We create your World, campaign plan, creator shortlist and launch assets.
-
Activate
Creators go live, fans enter your World and the community starts growing.
-
Evaluate & grow
You receive insights, campaign learnings and next steps for WOW Premium.
Cases.
Real campaigns. Measurable results.
Viral with Robbie van de Graaf and Houben Worstenbrood
Frank Lammers' PSV Christmas Quiz for Domino's
A brand community for Jollein, with creators as growth engine
The Red Bull Advent Calendar with Body & Fit
Full-funnel engagement for F1 fans with Jack Plooij
Start today
Join our
social hub!
Talk to the WOW team. We'll answer questions,
scope the work, and get you a plan.
+3,000
Creators in our network
Rico Verhoeven
Nienke Plas
Simon Keizer
Rachel John
Kalvijn
Bizzey
Giel de Winter
Robbie van de Graaf
Gwen van Poorten
Frank Lammers
Ruud Gullit
Timor Steffens
Chefke Luc
Sanne van Lierop
Kelly Buth
Channah Koerten
Rolf Sanchez
Rowenna van der Linden
Thamar Bos
Wendie Vlaar
Sara Verwoerd
Reizen met Luc
Jelka van Houten
VE/RA
Floris Saelman
Jack Plooij
As heard on
WOW on BNR Nieuwsradio
Co-founder Floris van Hertrooij on "Baanbrekende Businessmodellen". Why owning your audience is the next era of influencer marketing.
Start today
Build your
World
Get direct onboarding, product access, and a seat
at the table while we build the new world!
What is World of WOW for brands?
World of WOW is the social community hub for brands. With WOW you build your own World of where creators, content, community and conversion come together. Instead of separate creator campaigns, you create one central place where fans, activations and brand experience come together and can grow into a lasting community.
How is WOW different from regular influencer marketing?
Regular influencer marketing rents your reach for a moment. WOW makes you part of the creator's community in your own World of space. Retargeting stays possible. The data is yours.
What does a typical campaign deliver?
With WOW you build more than just reach. You get your own branded community environment where creators, content and activations come together. This gives you more grip on the full funnel: from awareness and engagement to fan data, activation and conversion.
Which creators can we work with?
WOW currently has more than 3,000 creators with an active account on the platform. From big names like Frank Lammers, Rico Verhoeven, Kalvijn, Bizzey and Giel de Winter to creators within specific niches, like Sanne van Lierop and Channah Koerten.
What does the process look like?
Together we build your community step by step. We start with a kickoff and decide together on the strategy, creators and activations that fit your brand. Then we build your community environment and activate creators, content and live experiences. After that, you can keep building your community within WOW independently.
How do we start?
Interested in getting started with WOW? Get in touch so we can look together at how best to build your community and which approach fits your goals. After that, we decide the first steps for your World of together.